Bridgestone Voted Most Trusted Again
Bridgestone has retained the title of Most Trusted Tyre Brand again as recognized by Reader’s Digest.
The victory marks the 12th consecutive win in Australia and a ninth straight victory in New Zealand.
The annual Reader’s Digest Most Trusted Brand survey invites Australians and New Zealanders to evaluate and rank the brands they trust across over 70 different categories. This year, the survey, carried out by the independent research company Catalyst, included responses from more than 2,500 Australians and 1,500 New Zealanders.
According to Bridgestone Australia & New Zealand Managing Director, Heath Barclay, the Most Trusted status still carries as much significance as the first time Bridgestone won the award.
“We have a commitment to our customers to provide safe, reliable and quality tyres, backed by transparent and expert service across our network. Being named Australia & New Zealand’s Most Trusted Tyre Brand yet again is recognition that we continue to deliver on this,” he said.
“The trust of trust of motorists takes years to build, and we’re honoured to have maintained the trust across both countries for such a long time. It’s a testament to all our teammates and our network of stores who go above and beyond to ensure the peace of mind of our customers.”
Bridgestone invests over AUD $1 billion annually in research and development, ensuring its tyres—from passenger vehicles and SUVs to trucks and buses—remain at the forefront of innovation.
“Bridgestone continues to invest in new technology like ENLITEN to meet evolving customer needs. As more motorists turn to hybrid and electric vehicles, we are ensuring they have tyres designed for optimal performance as the needs of motorists shift,” added Mr Barclay.
“Our commitment to society extends beyond trusted and quality tyres. We strive to create lasting value for our customers and society through meaningful partnerships and initiatives, all driven by the principles of the Bridgestone E8 Commitment,” said Mr Barclay.
