About Us…

These magazines have been on the workbench since 1992. That’s over 30 years of showing up for Australian auto electricians, aircon technicians, tyre retailers and workshop operators and we don’t take that lightly.

Tony McMahon founded and ran these titles from the beginning, building a genuine trade readership that the industry came to rely on. In 2026, Tony retired and handed the reins to us at Torque Media Group and we’re committed to keeping these titles exactly where they belong: in the hands of the people who keep Australia’s vehicles on the road.

If you’ve been a reader or advertiser for a while, you’ll know these titles as AAEN. That’s not going anywhere overnight. The masthead names, the editorial focus and the reader relationships are the foundation we’re building on, not replacing. You’ll start to see improvements over the coming months but the core of what makes these magazines useful to the trade stays exactly as it is.

Who we are

Torque Media Group is a Victorian-based independent trade media business, led by Mel Cahani and Aaron Frood. Mel brings close to two decades of experience in the Australian automotive aftermarket industry, with a background spanning Honda Australia, Philips and Motorcycling Australia, so the industry you work in is one she knows well.

What we publish

Tyre Business & Workshop Manager Magazine Australia is the dedicated trade journal for tyre retailers and independent workshop operators. Six issues a year, covering tyre fitment and alignment, workshop management, EV servicing, business operations and everything in between.

Auto Elec & Air Con Magazine Australia is Australia’s trade journal for auto electricians and mobile aircon technicians. Six issues a year, with technical depth on auto electrical systems, refrigerant compliance, ADAS, EV and hybrid transition and the business of running a specialist trade.

Both titles reach over 9,000 industry contacts nationally.

What our readers say

“Whenever I ask a Service or Workshop Manager which trade publication they read the most, 90% say AWM. It’s easily the most respected publication in our industry.”
Richard Phillips, BG Products Australia

“Your mag hits our target demographic spot on, so it represents good value to us.”
Tim Grimes, National Sales Manager, CoolDrive / Melbourne Auto Air

“There are not many magazines that are so specifically targeted to one of a main audiences. It is definitely one of those mags that gets read at morning smoko by all staff.”
Wayne Blackman, Invision Sales, Philips Automotive Lighting

Advertise with us

If you want to reach working professionals in the Australian automotive trade, these are the titles they read. For advertising enquiries and rates, contact us at hello@torquemediagroup.com.au or visit our media kit page.

Subscribe and get our magazines delivered to your door.

Subscriptions are available to purchase online and will be mailed to you at the next publication run.