WA local Ethan Luck wins the Repco Datto

The Datsun 1200 ute that starred in Repco’s “Gets You Goin’” TV campaign has a new home in Western Australia, after Repco handed the keys to the winner of its June Spend to Win promotion.

Repco’s famous little Datto has found its forever owner.

Ethan Luck took delivery of the resto modded Datsun 1200 ute at Repco Midland in WA this week, after winning the retailer’s Spend to Win promotion. The competition ran through June and was open to Repco Rewards members who spent $100 or more on participating brands.

The ute first won hearts in the “Dreamin’” episode of Repco’s “Gets You Goin’” TV ad series. Viewers will remember it sitting in a driveway on axle stands, missing its engine and sporting a half finished flame job, while its owner sat behind the wheel daydreaming about the day he’d finally drive it. His partner soon brought him back to earth.

Once filming wrapped, the Datto went through a major makeover led by Repco brand ambassador Gary Reid from ShowTime. Tradespeople from a number of local businesses carried out the work, with Repco supplying most of the parts and equipment. The build was documented across a four part YouTube series, Repco Datto Resto.

Speaking when the competition launched, Repco’s Executive General Manager of Marketing, Mitch Wiley, said the project reflected the journey many enthusiasts know well.

“The Repco Datto Resto project has turned a scruffy TV star into a shining star. Its journey represents the same path taken by many of our customers and staff with their own car projects,” he said.

Many of the cars featured in Repco’s “Gets You Goin’” ads belong to Repco store staff, something Wiley said shows the team shares the same knowledge and passion as the customers they serve.

Built to be driven rather than parked, the Datto now heads off on its next chapter with Ethan behind the wheel.

Repco wished Ethan many years of happy motoring.