Interesting eBAY Research

Convenience and comfort features topped a list of the technologies motorists can’t live without in new research by eBay, ahead of the latest Advanced Driver Assistance Systems (ADAS).

The study by eBay, looked into the attitudes to in-car technologies of 2,000 UK drivers. Parking sensors (37%) were rated the most essential piece of kit for UK drivers, ahead of USB ports (29%) and Bluetooth connectivity (29%).

While passive technologies and in-car entertainment scored highly, active safety systems were less popular, with 38% of motorists finding intervention by active avoidance technologies such as autonomous emergency braking, or lane keep assist, disconcerting.

The latest technology features account for a significant proportion of the cost of a new car, but more than half of drivers participating in the eBay study (51%) have never used one or more of their advanced driver assistance or infotainment features; with cruise control, lane keep assistance and lane departure prevention systems topping the list of shunned features.